Written by Dallea Caldwell
If you don’t know what that is- ask any heavy-hitter in the tech industry- and several others to boot. Or, just ask Seva Call’s own founder Manpreet Singh. He was in Austin representing Seva Call at the annual South by South West Conference- a gathering of today’s biggest emerging indie film-makers, musicians, and techies for a weekend-long storming of the brains. We pressed him for the deets, but his lips were largely mum- mumbling about ‘attending’ ‘events’ hosted by media and marketing companies like Path.com, Retargeter, and Gannet. Oh, we “didn’t miss anything” he said. “All work-work-work”, he said. But, we know the truth. MP stunk of creativity and cheap solutions and was completely high on renewed energy and focus; oh, yeah…and barbeque! Luckily we inserted a GPS location chip in each of his turbans so that we could track their whereabouts at all times.
Sure, most of his turbans were being responsible: staying in, getting to bed early, meditating, and even attending an informative presentation by Microsoft. But there was always one tell-tale turban hobnobbing at live music shows and epic open-bar bashes- somewhere beneath that turban, there may even have been dancing. Also, at some point I think Manpreet figured us out and ditched the chip on some winged migrating creature as he appears to be located both in Potomac and halfway across the Atlantic, obviously preoccupied with taking nosedives over good fishing waters.
Making Connections…and Eating Bacon!
But , hold the bacon (like a new born child), media and marketing company Gannet was behind the thick stench of barbeque, by the way. The friendly blonde wasn’t watching Manpreet because she thought he was cute. She was working for us! Check out her inside scoop for yourself.
And now the customary shout-out to our lawyers, Cooley & Greycroft, who hosted a lovely Hora Feliz. Our intell was pre-emptively deemed non-admissable in court; so, all we can say is that those guys put it down like a gavel in plausibly deniable fashion. As always, what happens at SXSW, stays at SXSW.
