We have been thinking of changing the current TalkLocal four step process to three steps, and eliminating the step where consumers pick companies. This is in the interest of saving time, having consumers pick which companies to call just doesn’t make sense in almost all cases. Another problem which has come up using the three step process is that once the consumers gets to the page where they view which companies they can pick, they started calling the companies themselves.
To a consumer who is used to using yellow pages and similar processes to find a service provider, they were too used to calling a company the second they saw a phone number. Getting rid of the process made it possible for us to complete the goal of our website, actually calling companies for consumers.
Since our goal is to connect consumers to companies as quickly as possible, we officially decided to change to the process to three steps. In the rare case that a consumer does want to specifically eliminate or choose companies, they will still have this option in the Advanced Search section.
