Archive for the ‘talklocal’ Category

 

Truck Lovers That Truck Lovers Hate

Friday, November 7th, 2014

Written by Dallea Caldwell

Gas prices dropped below $3 per gallon nationally – the lowest since 2010. So, where are we spending that extra change burning a hole in our glove boxes? Well, for one, we’re buying a lot more Starbucks. And, lots of you are probably enjoying the lowered overhead costs of making home service appointments. You may even be investing the savings back into your business. But, surprisingly, the relief at the pump has rekindled the national love affair with gas guzzlers, like SUVs and pick-ups. The shift in trend may drive up truck costs and hurt those of you whose current truck is overdue for retirement. Even worse, the trend represents a resurgence of the recreational truck-lovers that commercial truck-using truck lovers love to hate.

The Vanity Truck Owner

You almost feel bad for the truck.

Clean. Shiny. Completely unfamiliar with a hard day’s work. Parked on a well-paved urban road or downtown office building.

The truck bed is just a hollow grave eternally cloaked in shadow. 97 inches of cargo capacity and 17,500 lbs of towing capacity on a 6.6 and 3.73:1 axle put completely to waste.

When you see trucks like that, you can make a number of relatively safe assumptions:
– The truck has never lifted a heavy load, save its owner’s inflated ego.
– A bedroom dresser is its paint job’s only known threat
– Any job or favor that involves removing the cargo bed tie downs is a source of secret resentment for its owner

In fact, CNN may think Mitt’s 49% comment lost him the election, but we all know it was his embarrassingly glossy truck bed at that one campaign event.

But, why are these soft-core truck-lovers so irritating?

Could it be because commercial truck users have a love for their trucks based on partnership and dependability, while everyone else is prancing around with it like some cheap floozy on their arm for show? It’s like watching a great hunting hound chase a laser pointer or seeing a lion forced to wear a tutu. It just feels wrong.

Perhaps the real reason is fear. Worse than the degradation of the pick-up truck in idle hands is how, you fear, those vain truck owners might reflect on you. You don’t want to be mistaken as someone who idles in idolatry when you work so hard to be such a hard-working hard-worker.

But, rest assured. The occasional paint splatter, rusted nails, and grit on your truck is a sign of commitment, the consummation of your true truck-love.

So, You Want to Tell Your Friends About TalkLocal, but Can’t Find the Words…

Friday, November 7th, 2014

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It’s great to hear that our users are empathizing with frustrated friends and business owners and responding by suggesting TalkLocal.

By all means, send us your frustrated, your ambitious, your favorite hometown businesses. Consumers and local pros could use the help and so could our marketing team.

But if you’re having trouble explaining the service, we can certainly empathize there. The team worked long and hard to craft a clear message and we still find ourselves fumbling for laymen’s terms in our talks with users. So, if you’re thoughtful enough to suggest TalkLocal, we want to help you put those thoughts into words.

Here’s a list of key descriptors for businesses, consumers, intellectuals and people who want to avoid talk all together.

Talk to Business Owners

Scenario: A business you’ve loved and raved about for years deserves more business.

TalkLocal is…

“a way to talk to prospective customers who match your location and schedule, but might not have found you via an online search.”

“pay-per-conversation, not per call or click like the rest.”

“commitment-free, so you can decline a lead or pause leads whenever you need.”

That’s worthy of a discount, for sure.

Talking to Consumers

Scenario: Your friend is clearly overwhelmed frustrated with searching for a wedding planner/real estate agent/handyman for home renovation/etc.

TalkLocal is…

“a search engine that gets you live phone conversations with matching companies you might not have found otherwise…in minutes.”

“protecting consumer privacy because you talk to businesses via a secure line and only you can share your contact info.”

“a vetting method that reads and compares business reviews of thousands of companies much faster than you could.”

Now, how about them [enter local sports team/scandalous celebrity couple/celebutante reality t.v. stars here]?

Joining Intellectual Conversations

Scenario: Believe it or not, there are many passionate and complex debates about the future of web and local search; and, just your luck – you found yourself in the middle of one. Great. Now, quick. Say something smart!

TalkLocal is…

“an algorithm-based virtual concierge service which filters businesses based on consumer reviews, call analytics, etc. and uses VoIP to connect consumers and businesses via phone in real time.”

“an innovator in the call monetization market due to its Pay-Per-Conversation revenue model – a competitive advantage amidst high-churn rates industry wide.”

“responsive to the 61% of businesses which consider phone calls the most valuable form of incoming leads, according to BIA/Kelsey. On a related note, about 75% of businesses don’t even have websites, according to the 2012 U.S. Census.”

Indubitably!

Changing Subjects

Scenario: The questions, especially from the business owners, just won’t end. You’re fresh out of SAT words and Steve Jobs quotes. Your friends aren’t the only people with problems; your mother has convinced you to set up a play date with your daughter and the chicken pox kid and today is the calm before the storm. Moving on…

TalkLocal is…

“online at talklocal.com. ”

“Come on. It’s spelled – nevermind, here.” (whips out smartphone- texts link)

“I don’t know. Ask them. Here.” (whips out Facebook app, go to our fanpage, enter friend’s name, click Invite).

Why didn’t you do that sooner?

Thank you for helping to share the good news about TalkLocal!

The Ever Important ‘I Voted’ Sticker

Tuesday, November 4th, 2014

Today is the first Tuesday of November. Do you know what that means?

It’s US General Election Day! I know. Waiting in line at the polls isn’t how you wanted to spend a Tuesday afternoon but you have to remember the importance that comes with this day.

Voting is a right that many people take for granted. We leaped to exercise our free speech rights ad nauseum when we disagree with our representatives. But, when it’s time to make a statement at the ballot box, too many are deathly silent.

That simple ‘I voted’ sticker is a type of badge. Go earn it by voting. Then, wear it with honor to encourage others to likewise fulfill their rights and responsibilities as citizens.

And, if you won’t exercise your right to vote because….

Your vote determines and influences the people whose influence determines the quality of all our our lives and the lives of our children.

Countless people have fought and died, marched, and starved for the right too many take for granted.

Those who don’t vote, don’t matter as politicians will work hardest only for those who do.

It’s the right thing to do.

Then, you can still do it for the amazing deals many businesses are offering to those wearing that ‘I voted’ sticker. Check them out  here!

Be sure to get educated on the issues first! Just follow this link to find all of the pertinent information you need to know. Though this should be the last time savings influence this decision.

So, for those of you out there who haven’t already, vote and let your voice be heard.

(And yes, one vote does make a difference.)

Telemarketers: How to Respond to Solicited but Unwanted Calls

Monday, November 3rd, 2014

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Written by Dallea Caldwell

How we respond to telemarketers largely depends on our mood when the phone rings. Sometimes, we take the calls and politely listen for the earliest opportunity to say, “No, but thank you and goodbye”. Other times, abruptly abandoning all propriety, we either let the dial tone do the talking or, more often than we’d care to admit, let loose a day’s worth of frustration and pent-up aggression.

Interestingly, because The Do-Not-Call Implementation Act exempts solicited calls; marketers are free to strain the definition of consent. All kinds of consumer behavior legally justifies companies in their repeated, unwanted calls to your residence or cellular devices. Worse, many of our protests leave businesses undeterred as even they can be interpreted as further solicitation. Just take a look at a few of the most commonly twisted consumer replies that  lead to follow-up calls.

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Reply: “I’m not interested at this time.”

Translation: “I’m going to be interested any day now, so I look forward to hearing from you again and again until I finally relent!”

Reality: Although polite company would easily read your intent- which is to let them down easy, unless marketers take you on your word, they risk your business going elsewhere. If you’re serious, try scheduling a call-back to avoid their pointless attempts in the mean time.

 

Reply: “[Dial tone]”

Translation: “Oops! I’m clearly busy and rude. Try back when I’m bored and bursting with desire for that product I inquired about.”

Reality: Although telemarketers are universally despised, they are neither subhuman (exempt from common courtesy) nor superhuman (endowed with mind-reading abilities). Plus, not only might they reschedule such a call, they might retry sooner. Think about it. Unless you spoke, how can you be sure that they noticed you picking up in the first place? And, since they didn’t get a chance to fully introduce themselves or the nature of their call, why should they assume your disinterest when your documented expressed interest provided them the ability to call you in the first place? So, as our mothers used to say: use your words.

 

Response: “[Expletive]! [Loud, incomprehensible jibber jabber] and [personal attack jibber jabber], you [offensively improper noun]!”

Translation: “I’m so, so sorry! Maybe I just had a bad day. There’s obviously a huge, gaping void in my life. So, please call again because I submitted that consumer inquiry in the hopes that the product in question will change my life as advertised. Plus, taking out my pent-up aggression on you is highly therapeutic!”

Reality: Of course anyone on the receiving end of a verbal beating wouldn’t want a repeat for themselves or their colleagues, but it’s not always up to them. Supervisors may blame the caller for your aggression and may even call in an attempt to fix the apparent customer service mishap.

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Ultimately, the one response that’s sure to stop the phone from constantly ringing off the hook must include your number, the words “Do not call”, or any explicit variant thereof. To soften the blow and retain your self-respect, be polite about it and add “please” and “thank you”. Furthermore, if the call happens to be unsolicited, get your number added to the Do-Not-Call-Registry or report a violation.

Remember: every time you contact a business, you risk a months-long cat and mouse game of lead follow-up. Want to inquire about a local service need without getting calls and emails from local businesses for months on end? Visit www.talklocal.com, submit your inquiry, and speak to a local professional through a secure line. Under no circumstances does TalkLocal share your contact information – that’s always up to you.

November is Now-vember! Fun Challenges All Month Long!

Saturday, November 1st, 2014

Written by Krystal Moore

The New Year is almost upon us. You can’t even remember last year’s resolution well enough to feel guilty about flaking out. Now, just as you were about to start planning your new New Year’s Resolution, you read these words:

“Now is the time to stop wasting time!”

Today is the first of Now-Vember. And sure, I just made it up, but then I discovered that countless others did too. So, I’m not the only one who is using the month of November to spur immediate action and extreme productivity.

The point: Don’t wait for the ball to drop in Time Square before getting on the ball yourself! In the spirit of “Carpe diem”, “YOLO”, “No time like the present”, and “Tomorrow is not promised”, here are six month long efforts to inspire 30 days of creativity and productivity. Find one you can get into right Now-vember!

NaNoWriMo

Perhaps you’ve heard people say that NaNoWriMo is right around the corner and they don’t have a plan yet. Then you asked yourself, “What the heck is NaNoWriMo?”

NaNoWriMo is shorthand for National Novel Writing Month. People try to create a novel rough draft of at least 50,000 words – in only one month! Sounds crazy, right? That’s because it is. It’s crazy and insane and even if you don’t complete it, it gives you the push to really get started on something you’ve been dying to write.

So, dust off that idea you’ve been dreaming about and get started!

The 30 Characters Challenge

If you don’t have a story idea but plenty of characters to write about, then you’d have more fun with the 30 Characters Challenge.

This challenge involves creating 30 brand new characters throughout the 30 days of November. You can draw them so people see all their details or just give a brief character synopsis so we know all about your characters. After that, you can find a really cool idea for them later.

The November Photo Challenge

How about becoming a part of the November Photo Challenge? It’s pretty easy. On these websites, you’ll be able to find a list that gives each day of November a different theme. On each day, you will take a picture of something related to the theme and post it on your social media page. So, you do what you usually do but with an added twist.

No-Shave November

No-Shave November (sometimes known as Movember) gives men the perfect reason to grow their facial hair. Not only can it keep you warmer in the colder days, but you’ll also be growing it for a good cause. The purpose of No-Shave November is to raise awareness of cancers specific to men. You grow your hair to grow awareness. So guys, keep growing that hair and use the money you would spend on shaving products to donate to worthy causes.

The No-Vember Challenge

No link for this one but it’s real easy. Just say no to the negative things in your life this month. Say no to super unhealthy foods. Say no to being mean to people when you’re upset. Say no to saying, “I can’t do this.” You can say no to everything that you don’t need and see how wonderful you feel come December.

The Choose-For-Yourself Challenge

Or maybe you’re not interested in any of these challenges. Then make your own!

Make November the month where you do one thing a day: a good deed, a new food, anything that pushes you towards what you truly want to be. There’s no limit to the challenges you can make for yourself. And yes, that means you don’t have to limit it to a one-month challenge. Just challenge yourself all year round with whatever you want to do.


It may not feel like it, but there’s plenty of interesting things you can do before you set that Thanksgiving dinner down. Now-vember is the time to get started. So, pick a challenge (or two) and have fun!

Last Minute Halloween Treats

Thursday, October 30th, 2014

Written by Krystal Moore

Alright, everyone. It’s here. You’ve put up all the decorations. You took advantage of the candy sales that will rot the neighborhood children’s teeth. You’ve bought your little monsters the costume they’ve been wanting since last year. It’s twenty minutes until the party you’re hosting that you know will be to die for…except you don’t have those classic fun Halloween treats! You don’t want to serve just anything; it needs to be Halloween worthy (and we know that a handful of candy doesn’t cut it for the adults…usually.) Well, we’ve got just what you need for some fun, fast and last minute Halloween treats:

DSCF1710Jello Brain: Eating someone’s frontal lobe is disgusting. That’s why you should serve brain shaped jello instead. These jello molds can be found at a number of locations and websites, including Walmart and Amazon. Add variety with vampire brains (red), swamp monster (green), or classic human (pink). (For added effect: parents, have your kid dress up like a zombie, begging for the jelly brain. The crowd will go wild.)

DSCF1715Oreo Ogres: It’s easy to turn one of those orange Nabisco cookies into a cute little ogre. Just grab some candy corn, icing eyeball candy and a tiny piece of black licorice. (Note: You can also use the leftover cookie parts by crushing them up and sprinkling them around the perimeter of the cookie plate. Add some green sprinkles as well and they’ll have popped up out of their own swamp.)

DSCF1719Sandwich Monsters: Next up, you want to give them a treat that’s just a tiny bit healthier than a bunch of candy and cookies so make a cute little sandwich monster. Take some slices of bread and cut them into the perfect shape you want, though ghosts and little pumpkins are really easy. (For added effect: we suggest making them any type of sandwich that will be oozing with goodness.)

DSCF1709Salad Monster: You’ve probably set a salad plate but it seems so blah compared to the rest of your creations. How do you spice it up? Here’s an idea: you take the lettuce and give it crazy hair, make some hard boiled eggs for eyes, dressing cup for a nose, add some baby carrots for the mouth and voila! You’ve got a salad so crazy that it’s begging to be eaten!

DSCF1716Haunted Halloween Punch: Your guests will need something to drink after eating all your delicious treats. We suggest making your usual big bowl of punch (but putting it in a cauldron adds a nice touch) then make sure it’s completely red. Put in some creepy looking eyeball ping pong balls to float around in the punch (or let them sit at the bottom and wait for people to fish them out) but remember to inform your guests that they are NOT edible. They just make things look cool.

We hope you can have fun with these last minute Halloween treat preparations and we hope your Halloween is especially spooky.

Going Above and Beyond: How You Can Help the Sikh Helpline Grow

Wednesday, October 22nd, 2014

Have you ever heard of a story that really touched your heart? Have you seen organizations that do incredible things for wonderful causes? Have you ever asked yourself: “How can I help them so they can keep helping others?” We know how you feel and are ready to inspire you with an amazing story that happened just this weekend.

A Surprise Challenge at the Sikh Awards

This weekend, TalkLocal’s founders (Gurpreet Singh, Manpreet Singh and Amandeep Bakshi) had the honor of attending the 2014 Sikh Awards in London after being nominated for the Sikhs in Business – Entrepreneurs category. Although it was Sukhi Singh Ghuman who won the award (Congrats, Sukhi!), the founders took special note of the Sikh Helpline, which won for Sikhs in Charity.

In fact, Gurpreet Singh felt so inspired that he issued an unexpected challenge to the audience at the Sikh Awards: Raise £10,000 for the Sikh Helpline by the end of the evening and an anonymous donor will match your donations up to £10,000. And, you know what happened?  Not only did the attendees raise £20,000, they did it in the first five minutes!

That flood of support sparked a movement. Gurpreet immediately launched the Global £1 Million Challenge to get even more people involved in supporting the Sikh Helpline.

What is the Sikh Helpline?

The Sikh Helpline is a UK-based professional and confidential counseling service that helps members of the Sikh community overcome the bullying, discrimination and acts of violence which so many have experienced. Not only do they offer assistance to Sikhs in need, they also try to educate others who may have questions in regards to the Sikh faith, reducing the ignorance and fear that breeds intolerance. To understand why this is a worthy cause, just browse the newspapers for hate crimes against Sikhs, even in the U.S. To see how the Sikh Helpline is making a difference, just browse their website for the stories of lives they’ve touched.

What’s Happening Next?

With the goal set to £1,000,000, the Sikh Helpline is raising money so it can expand its counseling services to over 60 countries worldwide – a step towards fighting and eliminating hatred against Sikhs everywhere in the world. Gurpreet is already using TalkLocal’s algorithm as a basis for technological improvements that will make the Sikh Helpline more effective at helping those in need. However, they also need your help.

How Can I Help?

Whether or not you are of the Sikh faith, you’ve probably felt the sting of bullying or prejudice. More importantly, you know that no one should have to. So, join the movement: make a donation to the Sikh Helpline and tell them that you want counseling services for Sikhs right here in the U.S. Or, find an organization that fights against racial or religious discrimination in your community. Always remember, even the littlest contribution makes a huge difference.

(When donating to the Sikh Helpline, please be aware that donation amounts are listed in euros so please take conversion rates into account.)

Three Children’s Themed Bedrooms Re-Imagined for Adult Life

Monday, October 20th, 2014

Written by Dallea Caldwell

So much of growing up is about replacing your stuff. Think about it: we go from cribs to beds and from diapers to pull-ups. We put away the action figures, the teddy bears and the Barbies. We surround ourselves with the right things and that makes us big girls and big boys.

Yet, somewhere inside, our inner-child is still trying not to suck on his or her thumb, trying to face the chill without their  security blanket and longing for the things that once gave him or her comfort and joy.

Still secretly obsessed with the themes and imagery that stoked your imagination and inspired your bedroom decor in your youth? These home decor options take classic children’s themed bedrooms and reinterpret them for your sophisticated adult life.

1. The Princess Theme: From a Princess to a Queen:

The whimsy, romantic, ultra-feminine and glamour of your old princess-themed bedroom can inspire your style without compromising sophistication. Pinks and pastels, metallic and sparkle, flowers and lace and chandeliers in the darnedest places make even the most avant-garde decor a delicious feast for the senses.

2. The Space Theme: From a Child-Wonder to…Even More Childlike Wonder:

Now that geeks are the new cool kids, maybe you can trade your rocket ship lunch box for a rocket ship suitcase. Well, that may be a bad idea, but starry skies and planetary murals can show off your style and your enduring sense of wonder, too.

3. The Superhero Theme: From Believing the Impossible to Doing the Impossible

Thank you, Roy Lichtenstein and Andy Warhol, for officially declaring that pop art is art. Now, it’s officially acceptable to pass off comic books and superheroes as pop art and icons. And, don’t be afraid to splurge on a full-fledged bat-lair for a look that says, “I’m an adult, so I bought MYSELF these toys”.

Every day we so-called grown-ups struggle to fill adult roles and fit adult expectations, while feeling as clumsy now as we did when we played dress-up in our parents’ clothing.

So, when nostalgia tugs at your adult sensibilities like a persistent child whose parents just cut through the toy aisle at Walmart on their way to the tupperware section…go ahead, get inspired and give in – if only just a little. You deserve it.

And, if your inner-child is having an all-out temper tantrum over the challenges of finding a local professional for your home-remodeling project, talklocal can spoon feed you up to 3 local pros even before the end of time-out. Just visit www.talklocal.com and enter your service details.

Happy World Vegetarian Day

Wednesday, October 1st, 2014

Written by Mitali Bellamkonda

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Today is World Vegetarian Day, a holiday established by the  North American Vegetarian Society in 1977 to promote the vegetarian lifestyle and espouse its benefits.

A vegetarian is typically defined as a person who abstains from meat, but the community is far more diverse than that. And, there are several options for people who want to maintain a meatless or meat-restricted diet.

Here are just a few options:

Pesce-pollotarians’ diets include white meat, like fish and poultry, but exclude dark meat, like beef.

Pescatarians only eat seafood.

Ovo-lacto vegetarians can enjoy cheese, eggs, milk or any animal product living animals produce.

Vegans painstakingly ensure that nothing they ingest contains any animal byproduct

So, why is there so much variety within vegetarianism when vegetarians all claim to not eat meat?

Vegetarians vary in their motivations and draw different ethical and nutritional lines. For example, one person may consider eating a fellow mammal to be just as morally reprehensible as cannibalism, but have no problem with other meat sources. Yet, another person may have no moral objection to an omnivorous diet, but opt to avoid animal products they deem unhealthy. Others may abide by certain religious practices that prohibit certain, but perhaps not all, types of meat.

As for me? My vegetarian diet helps me maintain good health. I eat lots of lentils, kale, swiss chard and tomatoes to get my fill of protein. I also enjoy choosing from millions of vegetarian recipes that have absolutely nothing to do with salad, such as dhal (lentil soup), vegetarian lasagna, sandwiches and more. Who says vegetarians live on salads and “rabbit food”?

So, if you are considering going vegetarian, today is the perfect day to try it out. So, pour a glass of your favorite drink, dig into the vegetarian version of your favorite meal and enjoy!

Troubleshooting Your Coffee Maker

Monday, September 29th, 2014

Written by Mitali Bellamkonda

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The alarm clock shrieks; your bloodshot eyes shoot open and quickly narrow to a piercing squint. It’s already way too bright out. Then, as soon as you rise to your feet, you get a blistering headache as if you’d just climbed Mount Everest. You’re only 3.5 ft above bed level, yet the air is even thinner.

When the start of your day is this irritatingly bad, you seriously consider burying yourself back under the covers and trying the whole thing again tomorrow. Fortunately, today is National Coffee Day! So, slip those chilly toes into your bunny slippers and pay homage with a nice hot cup of all that’s keeping you out of that nice warm bed.

But wait! Even that goes terribly awry. Is it too petty an expectation to think that the amount of water that goes into your coffee machine should roughly match the amount of coffee that comes out? Instead, your coffee cup has far less. What tomfoolery is this?

Turns out, you’re not crazy nor are you alone. It’s a common problem.

In fact, in our house, we’ve long cracked the mysterious case of the missing coffee water and have a few tricks for outwitting the invisible coffee thieves.

Want to maximize your coffee output until every sweet, sweet ounce is accounted for? Try these simple steps:

First, check to make sure the tubing is in the proper place. Loose tubing allows steam to escape the machine before ever reaching your coffee cup.

Second, flush out the tubing with vinegar. This should clean out any clogs or buildup that may be blocking the water flow.

Finally, clean out the tubing with as much water as needed to get rid of the vinegar taste…unless you want a tangy kick in your taste buds to really wake you up!

If these steps don’t work, consider bringing your coffee maker to an appliance repair professional or just get a new one if it’s one of the really cheap ones. Severe clogs or punctures in the tubing may be irreparable.

However, don’t let such thoughts bring you down today. This is your day to enjoy one of the things that makes getting out of bed more bearable. So, to all of you caffeine fiends out there, Happy National Coffee Day!