Written by Dallea Caldwell
Gas prices dropped below $3 per gallon nationally – the lowest since 2010. So, where are we spending that extra change burning a hole in our glove boxes? Well, for one, we’re buying a lot more Starbucks. And, lots of you are probably enjoying the lowered overhead costs of making home service appointments. You may even be investing the savings back into your business. But, surprisingly, the relief at the pump has rekindled the national love affair with gas guzzlers, like SUVs and pick-ups. The shift in trend may drive up truck costs and hurt those of you whose current truck is overdue for retirement. Even worse, the trend represents a resurgence of the recreational truck-lovers that commercial truck-using truck lovers love to hate.
The Vanity Truck Owner
You almost feel bad for the truck.
Clean. Shiny. Completely unfamiliar with a hard day’s work. Parked on a well-paved urban road or downtown office building.
The truck bed is just a hollow grave eternally cloaked in shadow. 97 inches of cargo capacity and 17,500 lbs of towing capacity on a 6.6 and 3.73:1 axle put completely to waste.
When you see trucks like that, you can make a number of relatively safe assumptions:
– The truck has never lifted a heavy load, save its owner’s inflated ego.
– A bedroom dresser is its paint job’s only known threat
– Any job or favor that involves removing the cargo bed tie downs is a source of secret resentment for its owner
In fact, CNN may think Mitt’s 49% comment lost him the election, but we all know it was his embarrassingly glossy truck bed at that one campaign event.
But, why are these soft-core truck-lovers so irritating?
Could it be because commercial truck users have a love for their trucks based on partnership and dependability, while everyone else is prancing around with it like some cheap floozy on their arm for show? It’s like watching a great hunting hound chase a laser pointer or seeing a lion forced to wear a tutu. It just feels wrong.
Perhaps the real reason is fear. Worse than the degradation of the pick-up truck in idle hands is how, you fear, those vain truck owners might reflect on you. You don’t want to be mistaken as someone who idles in idolatry when you work so hard to be such a hard-working hard-worker.
But, rest assured. The occasional paint splatter, rusted nails, and grit on your truck is a sign of commitment, the consummation of your true truck-love.